Returning to her roots in Kansas City a decade and a half ago to raise her daughter, Leslie Fraley, the visionary behind the brand, recognized a void in the local retail landscape, sparking the genesis of Finefolk. 

Steeped in a rich connection to the local community of artists, food designers, writers and other creative innovators, Finefolk’s headquarters in Kansas City is an affectionate nod to the owner’s hometown while collaborating with designers and artists on both coasts and beyond.

Not merely a retail store, Finefolk is a sanctuary, a heartfelt vision, where Leslie's core values come to life. The manifestation of her belief in Slow Shopping, offering to embrace self-expression and self-love through the language of fashion, we prioritize a considered approach to fashion that goes beyond the surface, reflecting values of beauty, honesty, and self-expression…foundational elements of Finefolk's ethos since its 2013 inception.

At the heart of our brand lies a commitment to bespoke shopping and a white-glove approach, providing specialty services like custom tailoring, styling, and fitting sessions for a profoundly personal experience. Our brand’s core values extend to a dedication to delivering not just service but intentional and generous customer kindness, fostering connections beyond the retail transaction.

Grounded in the tenets of thoughtful design & timeless elegance, our vision is to provide memorable experiences for the discerning woman who embraces understated luxury, expert craftsmanship and elevated moments.