Chimala, native american for "beauty", established in 2005 as a fully selvedge Japanese denim brand. Noriko Machida is responsible for the heritage inspired line and now steers a number of forward-thinking fashion projects. Chimala has attracted a cult following for its Japanese denim and is continuing to raise the bar by following high standard ethical practices. Often based off of classic workwear styles from the 1950's-70's, Chimala pieces are handcrafted by artisans in Machida's Japanese workshop. Chimala is designed to be baggy and worn away from the body, but allow for a closer fit by sizing down. The design of the selvedge denim reflects that of it's utilitarian inspiration and is worn well by anyone with a love for a classic jean.